Do you want to know how to save money on groceries in supermarkets? Then this article is for you.
In the realities of the tough economic crisis in Russia, every day a large number of people are interested in how to save money on products without harming their health. The topic is quite important, since every family spends a rather tangible part of their budget on food every month. I’ll tell you all the ways I know myself, how to rationally use money in grocery stores and supermarkets.
I have statistics according to which in 2016 in our country people 32% They spent their monthly income on products.
There are 2 options: either prices rose so much in the country, or we love to eat))) Although a couple of years ago, Russian citizens spent something about food 27%.
The difficult situation in the Russian economy still affected the wallets of the Russians. If we take statistics on the old woman in Europe, then families spend about 10-15% of their income on products, as the rating compilers found out.
According to this indicator, Luxembourg is in the first place, the Dutch and the British are also in the top three.
Almost every day we go for groceries. As I said above, approximately 30% of family expenses are spent on food and food. Already at home, many of us begin to wonder: a lot of money has been spent, and in the packages we find a lot of all that extra nonsense that we don’t need at all.
For residents of large cities, there are convenient websites of large grocery stores that save your valuable time and money.
I showed you online stores, now I’ll tell you about ways to save ...
Ways to save money when visiting a grocery store
1. Make a shopping list before you go to the store
When you have a list of necessary purchases, you will go shopping for a specific purpose. If you go without a list, most likely in your basket it will turn out to be completely different from what you wanted to buy. Secondly, you can easily forget to buy some thing that was really necessary.
2. Do not be lazy to compare prices in neighboring supermarkets
As a rule, now a large number of grocery supermarkets are located nearby, and there is always the opportunity to find nice prices for different products if you are not too lazy and went to several stores at once. Somewhere cheaper meat, and somewhere buckwheat. Compared - saved - rejoiced!
3. Take food packages from home
A bit of math ... Let's say you go to the store 3 times a week, buy a lot right away. In each arrival to the store you buy 2 packages. A package now in the same Pyaterochka costs 5 rubles.
6 packages per week * 5r. = 30r / per week. Per month - 120 rubles., Per year 120 rubles * 12 months = 1440 rub. The amount of the year runs up rather big, and you will preserve nature. In general, do not infuriate nature)
4. Limit your budget
At home, before going to the store, calculate what approximately amount you will need for shopping and take exactly as much.
5. "Reminder" in the wallet
Well this is a classic. Stick or put a piece of paper with the inscription in the wallet:“Do I need this purchase?This “reminder” will help you not to make unnecessary purchases and save your money.
6. Family menu for 7 days
Make a family menu for the week, from your favorite foods that your family eats. Firstly, it will save you money, because you already know what you need to buy, and secondly, it will be easier for your spouse, because she will know what she needs to cook today. My wife and I hang out a weekly menu on the fridge, we included our favorite dishes and products in it. Nothing extra is bought, respectively, the family budget is maintained.
7. Shopping trip - once a week
Everything is clear here. If you become less likely to go to the store, you will save more. Well, the second bonus - save a lot of time. Well, a few numbers ...
The Marketing Science Institute conducted research on the basis of which it turned out that people who run into stores for small purchases spend 54% more money on unplanned purchases than they originally planned.
8. Go shopping full
Before you go to the store, be sure to eat properly, this important rule will protect your wallet from unnecessary expenses.
9. Chew gum, listen to your music)))
You probably also noticed that now in large hyper and supermarkets pleasant relaxing music is playing, which lulls the vigilance of customers. Well, the second feature of supermarkets is to spray tasty smells, for example, the taste of fresh pastries. Marketers go to different tricks, even down to such ones, at the level of human instincts, if only the buyer increased the amount of his check. You won’t believe it, but studies were conducted that revealed that shoppers spend 29% more money when slow, relaxing music plays in the store.
10. At the entrance to the supermarket, take a small basket
If you took a large trolley and put a small number of products in it, then it seems to you that few goods have been bought and you need to buy one more and one more. This point at the level of human psychology has been proven for a long time.
11. If possible, do not take children with you.
If you can go to the store without children, do it. You yourself know that, babies start to beg and moan, and if you want to or not, you will buy kinder in the checkout area. If you notice, chocolates and chewing gums are laid out especially for children at a low altitude in the checkout area. Under the pressure of the child’s phrase - “momakupi” few can resist, and the cry and tears of the child will help you make a purchase decision faster)))
12. Joint purchases with friends
Now there are special services on the Internet that allow you to save money. You can buy goods in bulk in them, and at the same time due to small wholesale, prices for goods are much cheaper. In addition, and in some outlets, when buying a small wholesale price will be reduced. So, cooperate with friends.
13. Supermarket Marketers Traps
Many large chain supermarkets develop schemes for displaying their goods in such a way that when you come to the store for a loaf of bread, you will go around other departments beforehand and grab other goods along the way.
Personal supervision ... The bread departments in supermarkets are located in the farthest corner of the store. We all go for bread, and marketers know this very well. Therefore, the route along which you go for bread in the store has long been thought out, but not by you. Therefore, advice - try to walk along the supermarket familiar to you in a new route.
14. Harmful food harms health and budget
All unhealthy foods, such as crackers, chips, Coca-Cola, energy drinks, instant foods, not only are they harmful to humans, they are also addictive. Mainly due to the content in its composition of a large amount of sugar. The more you eat, the more and more you want it. And the more you spend money in the end. I am silent about the costs of health and medicine.
15. Promotional goods
Keep track of stocks on products that can be stored for a long time (powders, shampoos, pasta, sugar, vegetable oil) and buy immediately for several months in reserve. Almost in any large supermarket, good promotions are often held, which are provided on the supermarket website, and they also display special advertisements at the entrance to the store.
16. Pay attention to the upper and lower shelves
Manufacturing companies pay supermarkets to display their products at the best places in the supermarket. I think everyone knows that the best place on the shelf for the product is at the eye level of the buyer. As a rule, these products are more expensive, so before you take the product you need, look at the shelf higher or lower to see the goods on the lower shelf - there you will find the same high-quality, but more economical products.
17. Carefully read the composition of the products
Read the label carefully, buying on a beautiful wrapper, you may be purchasing harmful goods. Moreover, it is harmful both to health and to your wallet.
18. Do not buy ready-made food and chopped foods
Everything is simple here. In many large supermarkets, there are always products with an expiration date suitable for them. And shops do not want to incur losses. Therefore, many products find a second life. The same chicken, whose expiration date is coming to an end, can be cooked on the grill, and voila - here you have a fresh grilled chicken. The same sliced sausage and cheese, packed on substrates. Not only will they sell you something expensive, and if it’s fresh, then the mark-up on sliced and cooked, of course, will be very high and can reach up to 50%.
19. To the supermarket with cash
Psychologists have long found out that when a person pays his purchases with a credit card, he does not notice how much he spends without feeling the bill tactilely.
20. Weighted products, not packaged (fruits, vegetables, bulk products)
Any packaging of goods costs money. Do you have to pay for this? Moreover, when you weigh the product yourself, you will take as much as you need, but as a rule they pack for us in large portions.
21. There are more than just expensive brands.
Choose a product not by the recognition of its brand, and frequency of display on TV, but also by its characteristics and qualities for you personally. It is clear that the brand has to pay the buyer. But the brand will not allow you to save.
22. Do not participate in promotions
Everything is clear here. Well-known brands quite often in stores and supermarkets hold their promotions. Let's say in one package a can of coffee and a mug. You went to buy coffee, but in the end, having bought such a set, you bought a mug. The manufacturer and the supermarket have reached their goal - at once 2 goods are sold.
Doubtful benefits and shares with prizes. Do you need to buy 5 boxes of tea instead of the one you need in order to win a cup? Of course, there are weekly promotions when a discounted hypermarket sells a particular product. If you really need this product, it is quite possible to take advantage of such a discount.
23. Own trademarks of supermarkets
Many large supermarkets create their own brands, and sell products of these brands in their network (for example, at Globus, Okay). Due to its lack of promotion, and due to the fact that these goods are sold in their own network, the cost of such goods is always lower than the untwisted competitors, which will allow you to save on products significantly.
24. Use discount cards
Now almost all major supermarkets have Customer loyalty program , and customers are given discount cards. Be sure to use them, even a 5% discount card if you spend, say, 20,000 p. on food per month will save you 1000 r. In year - 12 000 p. And now, with a pension certificate in the same Pyaterochka from 9.00 to 13.00 days, a 10% discount on all goods. In addition, Pyaterochka has card "Revenue" .
25. Check checks
After you have paid for your purchase, be sure to check the check. Check the value of the goods, and the amount that the cashier punched you in the check.
26. “Error” with price tags
Sellers in the store often seek to confuse the buyer by placing the price tags on products incorrectly. Do not be shy and double-check what you put in the basket and that the cashier struck you. And if something is wrong, then ask for a refund or exchange of goods.
27. Correctly round prices
Psychologists have already proved that 999 rubles on the price tag is perceived as 900 with something, but you and I perfectly understand that 999 is 1000 rubles. Moreover, such a trick from supermarkets can be seen on almost all products.
28. Return the goods at the checkout
If you change your mind about buying goods from your basket at the checkout, do not pay attention to people around you, and do not be shy about them, leave unnecessary goods at the checkout. You have every right!
29. Remember the prices of frequently purchased goods.
This will help you in those moments when there will be some kind of promotion or discount on your favorite products in the supermarket, you will already know whether this is a real promotion, or first add the price to the price, and then pretend like a discount was made, reducing the cost to the original.
30. Maintain home accounting, keeping receipts
Get a special notebook or download the application for your smartphone, or you can create a document on your computer. Write down how much you spent, write down in the columns the names of costs (products, car, entertainment, etc.). All this will allow you to understand what your money was spent on, where it is cheaper to buy this or that product, structure all your expenses and understand how to save money on products.
And finally from me, perhaps, one of the most important tips!
In order to save even more money in stores, I advise you to get yourself one of the cards with a cashback. I wrote about such cards in these articles:
- 3 free TOP installment cards. Which is better for us?
- The best credit card in Russia in 2018
- debit card "Supercart" from "Rosbank" with 7% cashback for any purchases
And here is an article for those who don’t know what is cashback .
Marketing does not stand still, marketers are inventing more and more new ways for shoppers to buy as much as possible and always return to the same store.
Store staff receive special training in order to sell you more. Therefore, knowing all these tricks of retailers you can save and save a significant part of your budget.
How cheat shoppers with farm products
Products from farmers are quite expensive. Their cost is 3-5 times higher than in the store. It is understandable. Volumes in the private sector are not at all what collective farms, cow or pork farms provide. In addition, according to unspoken rules, a farmer, in contrast to them, will not use compound feeds and harmful additives, taking care that the products from his farmyard are environmentally friendly, tasty and natural. Refusal from them means that productivity will be low, animals will be less and gain weight more slowly. The price is justified in relation to the time and money costs of the farmer, the quality of food from him.
But where there is money, there is always fraud. Many take advantage of the fact that prices for farm products are very high compared to the store. And they resell food purchased from collective farms or state farms, under the guise of "grown on their own farmstead." A beautiful marketing move that allows you to attract the attention of customers and "vparivat" ordinary food at an exorbitant price.
What you see on the shelves is not always from your site. Think for yourself, farming does not mean large volumes, and a lot of energy is required. And here ... the choice from the "farmer" is amazing. Dozens of chickens on sale, both whole carcasses and kits, and even many other products in considerable quantities. A person is also present on the market every day, claiming that everything is grown with his own hands. Something doesn’t add up, don’t you? Where does the time come from when he trades every day? Where did such volumes come from if he has 40-60 chickens on sale daily? Either you have an outbid with no guarantee that he is selling farm food, or an unscrupulous farmer who has a certificate that everything is from his subsidiary farm, but at the same time diluting his own collective farm products to increase profits.
In 2014, the St. Petersburg Public Organization of Consumers "Public Control" conducted an independent examination, taking 7 samples of sour cream from various "farmers" in the market.The result is surprising - 5 of them do not even contain milk fat! Instead, they used various types of oils - palm and coconut. Total, at the cost of "natural product", buyers purchased counterfeit products.
Buy at a specialty store? The risks are also high. Yes, they assure that they carefully select the goods on their counter, personally contact all farmers-suppliers, strictly control the quality of the products received from them, and even go to their farmstead for inspection. They write beautifully, speak beautifully, but not all words are always true. Starch in cottage cheese, an excessive amount of nitrates, “homemade” milk, which did not turn sour for 3 days - this is the bitter truth. Cheating with farm products is not uncommon here! But what extra charges!
The question arises with the "purity" of products from farmers. After all, how are they presented? That's right, both environmentally friendly and completely harmless. It is believed that they do not contain either nitrates or other harmful substances. But then again, a marketing ploy. Buyers react very strongly to the slogan “bio- or eco-products” and happily open their wallets! But there is no evidence that the products are really clean.
Firstly, you do not know where exactly what you buy was grown. What is the background radiation there, have soil studies been done? Did the farmer really use only organic fertilizers, as he says? There are no answers. There is only blind faith and hope for "environmental cleanliness." But even if a person was honest and didn’t really use any additives, there is still a risk that the amount of harmful substances in products may be exceeded due to the characteristics of the soil in his personal farm.
Where to buy quality food
An ordinary buyer can purchase farm products in only three ways:
- Directly at the farmer, having gone to him in his compound.
- On the market.
- In specialized stores, such as LavkaLavka, Sferm and others.
In the market in 80% of cases, you will come across either resellers who only shout about the quality of the product and its environmental friendliness, but cannot even tell how they fed the bird or how the potatoes were grown. Therefore, it will remain a mystery whether their words are true or just slogans to attract customers. In addition, many outbids sin by reselling products from poultry farms, pig farms, collective farms, and not from private farms. When shopping in specialty stores, there is also no certainty that they can’t put in at exorbitant prices for what you can buy at a nearby supermarket.
The only reliable way to buy truly high-quality farm food is to purchase it directly from the farmer. Moreover, this should be a person with whom you personally know, are well aware of the methods of his work, do not doubt his honesty. And best of all - visit his compound and see how he cares for animals, how he grows crops. An additional plus of buying directly is a low price compared to that in stores or in markets. I myself know how outbids here buy strawberries from acquaintances in another area for a penny, and then resell 3 times more expensive, standing on the market in the ranks that are designed to sell products from your farm.